Digital Marketing Specialist

Can you act like an owner? Do you strive to be part of an innovative team where your ideas are heard? It is our mission to help you reach your goals – while we meet ours. We take our work seriously, but not ourselves. We are a humble bunch that works hard, and laughs even harder.

We offer competitive salaries, a generous benefit package, and work environment that our clients call; “too cool.”

The Digital Marketing Specialist fosters engagement with the Vector & Ink brand, supports cross-functional marketing initiatives for clients, and maintains best-in-class content and user experiences throughout digital channels. Employing web, community, search, and email/marketing automation strategies, he/she works with internal marketing, stakeholders from other business units and external vendors to define, plan, schedule and execute multi-channel digital engagement, campaigns, and projects. He/she must be familiar with a variety of digital marketing concepts, practices, and procedures to support all aspects of Vector & Ink digital marketing needs.

Essential Functions

  • Assist with development of strategies and tactics to get the word out about our company and client websites and drive qualified traffic to dells.com and visitwisconsindells.com
  • Responsible for organizing and implementing all facets of web copywriting and content management, SEO, SEM, campaigns
  • Manage and execute all aspects of the company’s and client’s email marketing strategy, including day-to-day operational tasks, scheduling, content creation, photoshop requirements, etc.
  • Optimize email marketing campaign performance through A/B testing, personalization, and dynamic content
  • Create email content with a voice that matches the brand, with an ability to promote products and events while avoiding overhype and corporate speak
  • Test everything possible – from subject lines, to copy, to visuals, to flows, to timing, to CTAs – and optimize future emails accordingly
  • Develop, set up and deploy email campaigns utilizing MailChimp
  • Plan acquisition (paid search and affiliate) and retention marketing projects, maintain targeted budget, prepare and provide performance reports
  • Leverage digital marketing and automation tools to execute digital campaigns ensuring coordination and timing of messages across social media and website
  • Proactively provide insights from analytics to support measurement and reporting of digital marketing efforts
  • Coordinate with product and graphic designers to develop and design content for the following areas: web banners, email communication and social media campaigns as related to marketing events
  • Stay current on tools, trends, tactics, news and betas from industry blogs, peer networks and vendors, and educate broader organization and key stakeholders on new opportunities

Experience 

  • 3+ years of experience in a similar role, executing digital marketing, SEO and/or integrated marketing programs
  • Experience with MailChimp platform
  • Experience with social media management tools
  • Experience updating and managing website content management systems (e.g. WordPress)
  • Strong analytical and creative capabilities to improve and assess marketing effectiveness
  • Excellent communication skills (written and verbal)
  • Experience in project management, product marketing and digital marketing methods
  • Self-starter with strong attention to detail and execution
  • Self-motivated, independent, quick learner
  • Ability to perform Internet research
  • Ability to work in a fast-paced environment and multitask
  • Desire to learn new concepts and work on new projects

Qualifications

  • 3-5 years of digital marketing experience
  • 2+ years of experience in an Agency setting
  • Experience with email marketing campaigns, SEO, blogging, writing email and press releases, and social media management
  • B2C Marketing experience
  • Familiarity with Adobe Creative Suite
  • Bachelor’s degree in marketing or related field

Travel

  • 10% travel may be anticipated for this position

Salary

  • Based on experience

If this sounds like the opportunity you have been looking for, please send your cover letter, resume and salary requirements to [email protected]

We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test.

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