Building a social media presence is becoming more essential than ever for the success of your company. Being present on social media provides your business with the opportunity for increased brand recognition, a bump in conversion rates, higher SEO rankings, and insights into your customers’ experiences. Read on to understand some of the benefits of jumping on the social media bandwagon.
Every company wants their brand to be recognized- whether you are a small start-up or a corporate giant. Social media has the power to make your brand more accessible to new customers, and also to make you more familiar to your existing customers. According to CNN, teens now spend up to 9 hours a day on social platforms- and the average person will spend nearly 2 hours on social media every day. Interacting with your customers on social media gives you a unique chance to get in front of your audience.
Every facebook post, tweet, or Instagram photo that your company posts provides your customers with a pathway to react and ultimately, convert. Having positive interactions with your customers leads to higher chance of conversion. Additionally, social media ads allow for targeting and re-targeting based on location, age group, interests, etc., which puts your ads in front of the most relevant audiences.
Search Engine Rankings
According to Hubspot, more than 58% of marketers who have been using social media for a year or more improved in search engine rankings. Using social media is a way to funnel relevant traffic to your website, which in turn boosts your site’s SEO. Forbes has noted that Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. This means that having an active on social media presence can act as a signal to search engines that your brand is legitimate, credible, and trustworthy.
Customer Experience & Insights
When you boil it down, social media is simply a communication channel like any other. Many customers view social media as a way to have a more personal connection with the brands and businesses they enjoy, rather than simply a marketing tool. This provides your company with a way to humanize your brand and message, and interact with customers on a different level. When a user posts something on your company’s wall on facebook, it’s because they have something to say about the experience they had- and it’s up to you to listen and respond. Handling these personal interactions in a positive way gives you the opportunity to build lasting relationships with your customers.