Not all websites are made equal. This is especially true when it comes to how your WordPress website is developed. Most WordPress websites are made using premade themes and plugins or creating themes that use as few plugins as possible. Using those premade themes can lead to slow loading pages, security vulnerabilities, or plugins that don’t get along breaking the site. Creating custom themes make faster, easier to update websites. No brainer right?

What is a plugin? They are programs or scripts that are written to add awesome features to WordPress that aren’t included. These are super powerful to have, and plugins allow us to help you create a website that is easy to update. Sounds great, right? Sadly, this customizability comes with a cost. The more plugins used, the more your website has to process to show your content. This is a pretty big deal because the speed of a website will affect its ranking on Google search results.

Plugins and premade templates can make updating your website pretty confusing and time consuming. Premade themes and plugins lock you into using the website that they think is best. Usually, a feature is left out and the only solution is adding another plugin to the site, once again slowing it down.

Developing custom themes isn’t easy. There’s a lot of 1’s and 0’s that go into making things look good for you and your user. Creating a high quality website requires expert knowledge in web development in order to create themes with specific training using WordPress.

Did you know Google cares how fast your website loads? Especially when it comes to loading on a phone. When your website meets those standards, they’ll bump up your listing higher in the rankings which means people can find you easier. Things such as loading important content first and optimizing images on mobile both help with getting a website even faster on mobile. Google has even made a tool for you to check if your website is mobile friendly. Don’t forget to stop by our responsive websites post to learn more.

Here at Vector & Ink, we have a team of developers that work tirelessly to make sure we find the best solution on every website. Contact Us to talk about our custom websites to see if it’s a good fit for you. Don’t forget to check back in to see what the whiz kids over at Vector & Ink are up to.