Blogging has become an essential aspect of online business. A business blog adds value to your site through a variety of organic interactions that turn readers into customers.


“But my business just sells model train houses for small dogs; I don’t need a blog”, you might say, but every business – perhaps especially that specific one – can benefit from regular blogging.


The model here looks like this:

  • You create a brand online and establish that brand on multiple platforms.


  • Adding a blog to your site, you add posts that are informative yet entertaining.
    • This adds value to your site and if you use SEO correctly, people will begin to find your website when searching relevant terms.
    • It’s also worth noting that you don’t need to be a writing or SEO expert; you can pay other people (like me!) to blog for you.


  • The more informative and authoritative your blog posts are, the higher you’ll rank on search engines, which means more people finding you and then converting to customers.
Blogging establishes you as an authority, engenders confidence in your brand and will help you win new customers; it’s definitely worth your time.