One principle we subscribe to here at Vector & Ink is that less is more. When you try to say everything, you say nothing. With that as our premise, we kept the ad clean and simple. Our research, and our experience told us that campers are familiar with the KOA name, and that, in fact, the brand is held in high regard.
So we didn’t waste any breath on talking up KOA or comparing them to any of their competition. That would have been nothing but a distraction to the main messages – which were simply the location, which we positioned front and center, the KOA brand which speaks for itself, the amenities, and the contact information.