Pizza Pub

Print Design

Overview

Pizza Pub has a unique challenge. Not only do they have one of the best pizzas in town, but they have an all-you-can-eat buffet, a 50 item soup and salad bar, dine in or carry out, free delivery, and so much more. In other words, they’ve got a lot to say in one print ad.

Magazine Ad

Sometimes the “keep it simple” approach isn’t practical. When that happens, it becomes an exercise in prioritization. What is the primary message? Secondary, and so on?

The horizontal color bars in this ad serve as a visual break – sandwiching the important messages between wonderfully tasty images of some of their most popular menu items.

That simple graphic trick was all we needed to take the complex and present it in easily digested segments. Pun intended.

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