Pizza Pub

Pizza Pub, a local’s favorite since 1983 was in search of new brand elements. Though the old logo, ads, and signage served them well for a long time, it was time for something fresh and new. We started with an analysis of where the brand came from and how it evolved to it’s then current state. With marketing and communications objectives as the foundation, we explored a number of logo options that felt rich and a little more elegant, but still resonated with their primary target audience of families with children. From there, the brand extended into menu designs, brochures, ads, and even t-shirts.