Showboat Saloon

Design | Web
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Happy crowd at Showboat Saloon


Showboat Saloon in Wisconsin Dells isn’t your average hangout. Besides a full bar, they have 24 taps of continually changing craft beer & ciders, a seasonal menu, and live entertainment  from local and regional talent.

It’s that dynamic nature of their business that prompted the need to find a better way to inform customers of “what’s on tap” for the evening, so to speak.

Pizza and beer at Showboat Saloon
Showboat Saloon Beer Glass Filled with Dark Beer

Web Design & Development

With these ever-changing attributes of their business, it was a logical choice to create a website that could be updated easily and often. The website featured the current tap beer selections through our integration with an app called Untappd – Drink Sociably. It also featured a calendar of upcoming events and musical talent that was easily shared through social media by any of the managers from their desktop, or even their phone. And lastly, the site also included their menu with mouth-watering photos in an easy to read format with descriptions and prices that could be edited at any time by the client.

Showboat Saloon website displayed on computer, mobile phone, and tablet

Print Design

One of the best channels for building awareness among the transient Dell’s visitors is through the Wisconsin Dells Travel and Attraction Guide – a publication that’s picked up by 750,000 people every year.  Without the ability to update the ad on a regular basis (as we had with the website), this meant we had to demonstrate the variety-of-choice through numerous energetic and fun-loving photos. With the bright colors and clean design, this ad stood out among the others, and proved to be one of the most effective ways of driving customers to the saloon.

Showboat Saloon Ad