Dells ResortsBranding | Print | Web
This was an exciting project for us. We were tasked with bringing many of the diverse components of Dells Resorts into a single, cohesive brand expression that still maintained the unique personalities of the individual properties.
Starting with their cleverly designed logo as the impetus, we defined a color palette and a vocabulary that best represented the intended tone and manner of the brand. From there we designed more individual logos menus, signage, brochures, print ads, billboards, websites, key cards, and even water bottles!