Dells Resorts

Branding | Design | Web
Visit Website
Couple in robes looking at the view of the the Wisconsin river from their River Inn hotel room

Overview

This was an exciting project for us. We were tasked with bringing many of the diverse components of Dells Resorts into a single, cohesive brand expression that still maintained the unique personalities of the individual properties.

Starting with their cleverly designed logo as the impetus, we defined a color palette and a vocabulary that best represented the intended tone and manner of the brand. From there we designed more individual logos menus, signage, brochures, print ads, billboards, websites, key cards, and even water bottles!

The Dells Resort website displayed on a computer, mobile phone, and tablet
The VUE breakfast menu front
The VUE - Breakfast Menu Front
The VUE breakfast menu back
The VUE - Breakfast Menu Back
Dells Resorts magazine spread depicting their water attractions and accommodations

Related Projects