Summer House Grill & Bar

Branding | Design | Web
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Crowd enjoying appetizers and drinks while dining outdoors


Summer House Grill & Bar is a new addition to the large selection of restaurants and bars in the Wisconsin Dells, WI and Lake Delton, WI area. Business owners here know that you have to enter the market with a splash. If you don’t have a professional look, you’ll never make it, no matter how good the menu.

With that in mind, we set out to introduce them to the world with a fresh new logo and an online presence that would let people know that these guys are gonna be good!

Branding & Logo Design

With all the work that went into choosing such a great name, we knew we had to develop a logo and other brand elements that captured the essence of their menu and their ambiance. Working side-by-side with our client, we sifted through dozens of images, materials, colors, and themes that inspired the process.

We then crafted dozens of logo designs, some good, and admittedly, some not so good. But that’s how the process works. Through iterative refinement, we ultimately came up with a handful of our collective “favorites” and then settled on a fresh summer-like logo that became the cornerstone of the remaining brand elements like; colors, fonts, imagery, and tone and manner.

Summer House Logo Draft - Triangle with Waves
Summer House Final Logo
Summer House logo design process showing multiple design options

Web Design & Development

With the brand now in place, it was time to develop the all-important website. Again, working closely with the client, we sought to determine the main objectives of the site. What was the primary purpose? What did we want the visitor to feel? To think? And importantly, to do?

Our creative team collaborated with our technology team to develop a site that is aesthetically pleasing, and “on brand,” but more importantly easy to use. Visitors have single-click access to everything they need to know; menu, hours of operation, location, reviews, and more.

Summer House website displayed on computer, mobile phone, and tablet