With all the work that went into choosing such a great name, we knew we had to develop a logo and other brand elements that captured the essence of their menu and their ambiance. Working side-by-side with our client, we sifted through dozens of images, materials, colors, and themes that inspired the process.
We then crafted dozens of logo designs, some good, and admittedly, some not so good. But that’s how the process works. Through iterative refinement, we ultimately came up with a handful of our collective “favorites” and then settled on a fresh summer-like logo that became the cornerstone of the remaining brand elements like; colors, fonts, imagery, and tone and manner.