The solution was clear. We looked for commonalities and eliminated duplicity and overlap. We embraced the uniqueness and diversity of what remained and brought it front and center. We curated hundreds of photos because, once again, the imagery would do a far better job of “selling” the Wilderness Resort than even the writings of Ernest Hemingway – so why fight it.
We effectively distilled five disparate websites down to one, fully-responsive, all-encompassing, yet easily digestible website. Through a simple user interface, visitors can search for, and find, anything and everything the Wilderness Resort has to offer in one place – especially the ability to book a room or make a reservation.